In 2019, I decided to go into design of casual wear, accessories, slippers, swimwear etc under a new just for fun lifestyle brand Osime Saibu. This was just before I got my Mum’s diagnosis which she later passed from. My love for fashion was inspired by hers, her craft and fashion business, which made me withdraw from fashion a bit, after she passed. Now, I am doing better at overcoming grief… and inspiration is returning.

I had the OS logo designed for the new brand and unveiled in 2019 but decided to use it for both Simeogieme (luxury) and my Osime Saibu Lifestyle brand. As much as I love my OS logo, I need a clear differentiation for the 2 brands, especially considering plans for them going forward. Simeogieme, therefore, has a new logo. The brand development and differentiation is still WIP

Simplicity, Sensuality, Sophistication remains Simeogieme’s ethos.

OK, back to work…

#Kaizen